Tokens & Coins, established in 1991 by owner Ward Wallau, is the maker of quality gifts and accessories incorporating recycled nostalgic icons. The name was changed to Tokens & Icons in 2008. The inspiration to start the company came when the New York Transit Authority switched their design of their subway token. Ward preferred the industrial design of the NY “Y” cut token. In 1980 he created 50 pairs of cuff links from the retired token and took it to the MTA to inquire about becoming a licensee. It took eleven years to get the license, but the rest is history.