Amethyst is founded for the woman who prefers fine chic jewelry from small designers as opposed to mass-produced brands.  Owner Amy Hugo personally selects the most innovative and talented designers to bring our clientele unique and exquisite jewelry.  Amethyst celebrates creativity and artistic passion, as well as a woman's individuality and sense of style.  We believe jewelry is a reflection of who a woman is on the inside not just what she wears on the outside. 

In addition to offering a vast selection of beautifully made fashion-forward jewelry, Amethyst provides customers with a welcoming retail experience and caters to their own creativity and style by offering in-house custom design services.  Local customers can select from a large inventory of exquisite gemstones and have a piece custom made by one of our designers.  Customers outside the metropolitan Washington D.C. area are encouraged to call Amethyst to discuss custom design services.  Amethyst frequently hosts designer personal appearances and trunk shows providing our customers the opportunity to meet and work with top jewelry designers.

Amethyst's retail location is located in the heart of downtown Bethesda, MD.  The store is an intimate, elegantly appointed boutique featuring one-of-a-kind handmade jewelry.  You will find a well-edited selection of fresh, up-and-coming designers including Amethyst's own Amy Hugo, as well as designers Lauren Harper, Suzy Landa, Lika Behar, Stephanie Albertson, Pamela Froman, Alberian & Aulde and Kothari.  Amy and her talented staff are available to provide unparalleled customer service.  You will receive detailed information on each piece of jewelry along with interesting facts about the designer.  Signature gift wrapping is available with every purchase.